Published by Innovative Mobile
1. A field of study called memetics arose in the 1990s to explore the concepts and transmission of memes in terms of an evolutionary model.
2. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
3. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influences a meme's reproductive success.
4. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate.
5. A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme.
6. Humphrey's suggestion that "memes should be considered as living structures, not just metaphorically" and proposed to regard memes as "physically residing in the brain".
7. Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution.
8. Criticism from a variety of fronts has challenged the notion that academic study can examine memes empirically.
9. Some commentators in the social sciences question the idea that one can meaningfully categorize culture in terms of discrete units, and are especially critical of the biological nature of the theory's underpinnings.
10. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts.
11. Memes spread through the behavior that they generate in their hosts.
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